Did you know that there
are currently over 1 billion websites, and that this number is growing by more
than 50 million per year? Out of these just 30 million use share buttons.
Besides this, there are over 3 billion social network users, and the social
network advertising cost is expected to reach over $50 billion by 2019. Many
popular social media users are looking to monetize their profile through social
media advertising.
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Source |
What is Sharpay?
Sharpay enables active
social media users to monetize their popularity, by allowing them to earn
cryptocurrency. To do this, Sharpay provides a simple share button, this share
button replaces older share buttons and offers a number of technological
advantages including fraud protection, bot protection and audience targeting. By
using the buttons offered by Sharpay, users benefit from the blockchain profit
sharing platform. It is thought that the targeting features offered by Sharpay,
in combination with the click-through rewards will lead to higher traffic and
sales conversion for sites, whilst clicking Sharpay links will be fairly
rewarded.
Technological Advantages
The Sharpay system offers
a number of technological advantages over traditional systems. These advantages
are expected to enable Sharpay to capture
These include;
1. Simple integration: The multisharing buttons
offered by Sharpay can be easily integrated into any website in less than 30
minutes, and allows automatic sharing on several platforms at once.
2. Fraud protection: The Sharpay system offers
protection against click manipulation and bots by limiting the amount of
multi-sharing revenue paid per unit time to counter the cheaters.
3. Targeting: websites using Sharpay buttons can
target users, to optimize the number of tokens being paid out to
click-throughs. This can also be used to target specific audiences also.
Sharpay Buy Back Scheme
One of the promising
features of Sharpay is its token buy-back scheme. Sharpay aims to use 90% of
the company’s revenue to buy back its own tokens. To do this, the company will
place a smart-contract for the purchase of a fixed number of tokens per 30
days. Sharpay users will be informed of the opportunity to sell their tokens,
and can send in their tokens until the smart-contract has reached the
pre-defined number to accept. Once the date is over, payments are sent to those
who contributed their tokens.
Who are the team behind the project?
The Sharpay team consists
of more than 10 people from a broad range of backgrounds, including several
entrepreneurs, engineers, financial executives, developers and marketing experts.
Besides the core team, Sharpay also has three high profile advisers on board,
including Simon Choi, an international lawyer, and top expert at ICO bench; Ken
Huang, CEO of Distributed Business Applications and Director of Cyber Security
for the CGI federal office.
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37% of the total supply was allocated to the recent Sharpay ICO (source) |
The executive team behind Sharpay is as follows;
Anton Solidikov: CEO – Anton is an inventor, entrepreneur and
blockchain activist. Previously CEO at Balalike and CMO at GOLOS.io, he has
extensive experience of content monetization systems.
Igor Karavaev: CBDO – Igor previously served as executive director
at the Skolkovo Foundation, one of the largest start-up accelerators.
Arkady Yasashny: CFO – Previously top manager of the largest Russian
banks (VTB, MDM and Union) and an investor in high-tech start-ups.
Alexey Stukarchuk: CTO – Experienced developer of ERP and CRM-systems,
and worked for several companies including Skoda, Bosch and Ulmart. Has developed
several mobile apps and heads the development team at Sharpay.
Our review
The social media
marketing industry is huge, and so too is the influencer market. Sharpay looks
to leverage the power of active social media users, whilst allowing them to
benefit from their popularity in a more direct way. Overall, we find this
project very strong, with a strong team, and has clear potential in an
ever-growing market. For these reasons, we give Sharpay a well-deserved 8.7/10.
If you found this interesting, you can find out more below;
Website: https://www.sharpay.io/
Whitepaper: https://sharpay.io/files/Sharpay_White_Paper_EN.pdf
Whitepaper: https://sharpay.io/files/Sharpay_White_Paper_EN.pdf
About me;
Bitcointalk username: jamalaezaz
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=721115
Ethereum address: 0x05CAbdFE623E127a034B19349180984E8bB051C5
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