The Gaming Industry is Huge!
According to a recent study, a total of 108 billion dollars in game revenue was generated in 2017 alone, contributed by the 2.2 billion gamers worldwide. Out of this number, almost 90% is attributed to digital game revenues. Around $15B per year can be attributed to the purchase, trade and sale of collectible digital game assets, a trend that is expected to increase year on year as the world becomes increasingly enamored with their digital identity, and spend real-world cash purchasing game assets that establish their class, reputation and style.
The question is, how can the cooperation between brands, game developers and their users that purchase their products be improved, and how can game providers manage their connections with a variety of brands in a streamlined manner to provide the ideal user experience for their players? Well, the answer is a B2B blockchain licensing platform known as BLMP. BLMP eases the collaboration between IP holders and digital platforms using a proposal system, which massively simplifies the collaboration process, bypassing the limitations in the current industry, and the cost associated with splitting revenue and determining IP rights.
BLMP offers the following;
1. Brands are able to scale and expand their platform to reach a much larger demographic of users, whilst retaining and even gaining more control over their partnerships. Previously, it was near impossible for brands to gain deep insights into the effectiveness of their efforts due to the lack of traceability and transparency older platforms offered, something that will be completely rectified using blockchain technology. Besides this, BLMP will offer brands a network to help them track their IP from design to eventual market resale, ensuring they have the full picture on their demographics and target audiences.
2. Unlike many platforms which restrict the activity of its clients, BLMP will ensure that digital platforms using its service will retain full creative freedom over their digital ecosystem, allowing them to choose their own rules and services, whilst offering a vast range of options for licensing their virtual goods. This allows digital platforms to maintain their existing revenue streams, without having to fit a new mold in the process.
3. Any business not focused on customers is doomed to fail, this is the mindset that BLMP brings to the table. In order to improve the customer experience, BLMP requires them only to register a single account to access all of the digital platforms on the BLMP network, whilst requiring next to no knowledge about cryptocurrency wallets! This gives digital asset collectors the perfect way to continue their hobby, without being limited by restrictions.
The entire BLMP system is powered by the Epiktoken which has a multitude of functions within the platform. EPIK are spent by users to purchase digital goods from games using the platform, and are used as the mechanism to transfer royalty splits between brands and digital platforms. Besides this, EPIK holders can gain access to luxury, and rare virtual goods and can be used to provide incentives and benefits to customers to incentivize regular spending.
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| EpikToken have already worked with numerous well-established clients, including Angry Birds and Yo-Kai Watch (source) |
ICOREV Thoughts
The digital asset ecosystem is growing at a staggering rate, gamers are beginning to spend more on collectible digital assets than many other types of game content, and as the amount of time users spend online increases, we can only expect this trend to continue.
Epiktoken and BLMP offer brands and digital platforms a way to collaborate with ease, bypassing the numerous restrictions that slow and often prevents partnerships in the past. With a platform that makes this easy, digital asset providers will be free to create much more innovative experiences, items and incentives to their users, helping to grow this industry further doing so.
EpikToken is rare among ICOs as it already has a significant user base, having millions of customers pre-launch. We believe this project will be taken seriously by brands and digital platforms due to the sheer benefits it offers both parties, because of this, we expect that the token sale will be a success.
Token Sale
As of writing Epiktoken is currently in an invitation-only stage of its token sale, with a minimum 500 ETH investment. The general purchase event is scheduled to start in August 2018, offering tokens at a rate of 1 ETH = 2,600 EPIK.
For Further Information:
Website: https://www.epiktoken.io/
Whitepaper: https://www.epiktoken.io/assets/pdf/BLMP_whitepaper.pdf
Telegram Community: https://t.me/EpikToken
About me;
Bitcointalk username: jamalaezaz
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=721115
Ethereum address: 0x05CAbdFE623E127a034B19349180984E8bB051C5
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